Shifting ad viewability and brand safety to meet world-class standards

Measuring ad viewability is an established and vital metric in the digital advertising industry for both publishers and advertisers alike – advertisers want to ensure they’re getting what they paid for and that their digital campaigns are actually being seen by real humans, and digital publishers in turn need to ensure their ad viewability is of the highest standard, so they can provide that assurance to their advertisers.

Mobile development at 24.com

Mobile apps have exploded from niche software to being one of the biggest ways we enjoy digital services. News24 and the various other sites at Media24 are no different: the new News24 app – launched in February 2020 – is already one of South Africa’s most popular news apps.

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