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Finding our voice – News24
A publication’s voice is what makes it special. With the launch of the News24 subscription service, 24.com took the lead with one of the first uniquely South African home-grown AI text-to-speech voices. Why did News24 need a voice? With the implementation of the News24 subscription service, discussion arose around what a subscription-based model would offer […]

Building a digital news organisation – in the middle of a pandemic
News24 and its family of news sites attract millions of readers and our audience views, on average, over 10,5 million pages daily – the most in South Africa by a large margin (IAB South Africa). Their success grows from creating high-quality, trustworthy and timely content – ‘Trusted News. First’ is the News24 slogan – and […]

Cookiepocalypse now – Navigating advertising’s biggest change
Media platforms rely on cookies, tiny files that can track us across different pages and even sites. Cookies are beneficial for various features, including advertising, managing reader preferences and ensuring a consistent experience while you visit a site. Such elements matter to all good websites. But they are essential in the content- and experience-driven worlds […]

My journey from SAP specialist to data scientist
Whether you’re still deciding which profession to pursue or contemplating a career change, it’s always fascinating to hear about other people’s journeys – particularly those with non-linear career paths. Lisa Mitford, a data scientist at 24.com, is someone who certainly didn’t go the traditional route. While the divide between music and data science may seem […]
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