Measuring ad viewability is an established and vital metric in the digital advertising industry for both publishers and advertisers alike – advertisers want to ensure they’re getting what they paid for and that their digital campaigns are actually being seen by real humans, and digital publishers in turn need to ensure their ad viewability is of the highest standard, so they can provide that assurance to their advertisers.
Are you ready to dive into the dynamic world of digital media and technology? Look no further than 24.com, the driving force behind South Africa’s leading news platforms. Our highly anticipated graduate programme is now open for applications and we’ve caught up with our former interns for a glimpse into what you can expect should you join the programme.
In 2014, Netwerk24 started charging a fee for access to certain content, making it available only to subscribers. Netwerk24’s paywall has evolved over the past eight years into the hard paywall it is today. In 2020, News24 followed suit and implemented a paywall. Both websites now offer a mix of free and paid content as part of their business strategy.